When done well, a Google AdWords campaign can work wonders for your business. Google AdWords (recently rebranded as Google Ads) has the potential to introduce your business to your ideal customer when they’re ready to buy! Bringing in hundreds of thousands of additional revenue to your business. However, there are lots of ways to get Google AdWords wrong. That’s why you need specialists to manage your AdWords campaign.
As Melbourne’s leading independent Google Premier Partner, our Google AdWords credentials are not only evident from the impressive return on investment that we deliver for our clients, they are also endorsed by Google. When we say return on investment, we’re not talking vanity metrics, we are talking quantifiable value to your business, whether that is online sales, more leads, or any other bottom line metric. We ensure that you’re getting the most out of your money.
With our award-winning Google AdWords management team coupled with our proprietary mix of artificial intelligence (AI) driven optimisation and analytics tools, your business will have one of Australia’s most advanced search marketing teams on its side. This carefully curated mix of clever thinking and digital efficiency allows our clients get the most out of their digital campaigns, and the most out of our talented team. Our impressive approach outperforms the industry benchmark and has assisted a number of Australian businesses ranging from small local operators, through to some of Australia’s most iconic brands in improving their bottom line.
Our Award-Winning Approach
We’re not just another “AdWords management” agency – we have a very specific approach to our campaigns. As we do with all of our services, our AdWords management begins with extensive research and data analysis on your business, competitors, goals and the market you exist in. This helps us ensure that Search Engine Marketing (SEM) is the right channel to reach your business goals.
Then, built on a platform of research and market analysis, we then work with you to build a roadmap tailored to your business objectives and market conditions. Once agreed upon, we then execute a Google Ads campaign that we continue to tinker with and optimise based on the latest industry data and data generated from your campaign. This begins a never-ending process of testing and optimising campaigns. Ensuring that we are always generating the highest return possible on your marketing investment.
Any AdWords management company can talk a good game, but reviews and results speak louder than words. With one of Melbourne’s most talented Google AdWords and Analytics teams, it’s no surprise that we have achieved award-winning results for our clients. Our client studies and Google reviews are proof. We ensure that our clients get the very most out of their digital marketing spend.
Fox Granny Flats
Fox Granny Flats specialise in “living made easy”, with their cost-effective and relocatable granny flats. Ambitious to enhance their brand presence online and increase sales, they partnered with Bonfire.
Organic traffic growth, year on year.
Keyword ranking appearing on Page 1 of Google
Goal Completions on the website from SEO and Google AdWords
Triumph are iconic in the motorcycle world; just ask any enthusiast. They realised specialist search marketing knowledge was necessary to take their business to the next level and grow their market share online.
Increase market share in Australia.
Build brand awareness and loyalty.
Increase leads and enquiries from website visitors.
Owners Ray and Leslie have provided residential, commercial and automotive locksmith services to Perth’s metropolitan region for over 25 years. To maintain their position as an industry leader, A1 Locksmiths partnered with Bonfire in 2016.
Video Case Study
Watch our A1 Locksmiths case study.
Increase in website conversions, year on year.
Website traffic are first-time visitors.
Keywords appearing in the first three positions on Page 1 of Google.
Carillon City Dental
Located in a state of the art clinic in Perth’s CBD, Carillon City Dental offer a wide variety of dental treatments and cosmetic solutions. Operating within a tough industry, they turned to Bonfire to find the best digital marketing strategy to achieve their business goals.
Increase in organic website traffic.
Increase in website traffic from Google AdWords.
Increase in new patients.
Iconic West Australian utility, Water Corporation, engaged Bonfire as a specialist search marketing partner to help support several critical objectives around education, community engagement, and campaign amplification.
Increase community engagement with online content.
Drive more visitors to the website and self-service portal.
Make information more accessible to the community.
What we do is not our best practice, it simply is the best practice. At Bonfire, we set realistic client expectations upfront and our approach to Google Adwords delivers sustainable and desirable growth. Working together, we help our clients dominate online.
Frequently Asked Questions
Google AdWords, which was recently rebranded to Google Ads, is a method for advertisers to reach people when they are actively searching for a product or service.
The simplest form of Google Ads appear at the top of search results. For example, if you were to search for “Google AdWords Management Melbourne”, you would likely see ads in the top 4 positions with a small ‘Ad’ logo next to the listing. These advertisers have written those ads to appear for searchers when this specific phrase was entered. Even though this ad may be visible to hundreds of thousands of people, the advertiser only pays when the searcher clicks on the Ad – which is why this form of advertising is commonly known as ‘Pay Per Click’ or PPC Advertising.
The order or ‘rank’ in which these ads appear is determined by several factors, which are being calculated during every single search – which is called the ‘ad auction’. These can be narrowed down to:
A) The price you are willing to pay per click; and
B) How relevant your ad and website are to the searched keyword.
Other factors such as page load speed, and how often your ad has been clicked on previously, also affect this calculation.
There are many variations of how these ads appear – some may be several lines long, include phone numbers, a street address, prices and specials, and even images of the specific products. These variations are just some of the Ad Extensions and Ad Types that advertisers can use to grab the attention of searchers. Leave them to us. We know what will make your business stand out.
There are two separate costs associated with an external partner or agency managing your Google AdWords account; media costs and management costs.
Much like traditional advertising, you need to pay the network for the real estate on their platform. As the advertiser, you can control the amount you wish to spend on Google. There are tools which allow an advertiser to calculate the average Cost Per Click (CPC) for the keywords they wish to target, and how much search volume exists for these keywords in the targeted locations in a given month.
From this information an advertiser can then determine how much media spend would be required to reach all or part of their target audience. For example, if the keyword phrase “Google AdWords Management Melbourne” costs an average of $10.00 per click, and there are 100 searches per month in Melbourne, then the advertiser could spend up to $1,000 per month to reach these searchers. These figures provided are averages that would then require additional testing and revision to ensure the desired reach is achieved.
The management costs associated with having a Google AdWords agency or partner managing your Google AdWords campaign can vary greatly. The size of the agency – whether a one-man-band or international agency – can alter the overheads and costs associated with management but may not be reflective of the quality and communications required for effective account management.
The true success of a Google AdWords account is the return on investment generated from it. Given that media spend is tied to tangible clicks and conversions, the ROI generated by your campaign is often easily calculated.
There are several ways that Melbourne digital agencies charge account management fees for Google AdWords management, the most common being:
A) Tiered Structure
B) Proportion of Media Spend
At Bonfire our goal is to generate return on investment for our clients. Not simply increasing arbitrary clicks and website traffic. Therefore, Bonfire operate on a tiered structure, which allows for a variety of solutions and options, that don’t involve locking your business to excessive media spend.
Ultimately, Google have provided a product that allows business operators to run their own Google AdWords accounts. While it may not be easy or expedient to run your own advertising account, it is possible. This means that many companies and individuals who offer Google AdWords management are not the most qualified to manage your marketing investment.
An analogy of this would be if Accountants did not require mandatory accreditation to operate but could obtain qualifications optionally. Would you trust an accountant who didn’t have the qualifications with your money?
Google Premier Partners must uphold certifications and qualifications that are refreshed annually. Google constantly vets and supports our accounts, ensuring that best-practices are being maintained across our client’s accounts.
In addition to this, as Bonfire are a Google Premier Partner, we gain access to Australian support from Google, along with frequent training and early-access to beta features, which gives our clients an advantage over their competitors.
There are several steps that Google takes to prevent fraudulent ad clicks. This includes altering search results for users based on their previous history and behaviour. Unfortunately, there are simple ways around this, and a malicious agent can easily circumvent these barriers to cost advertisers considerable amounts in fraudulent clicks.
In addition to Google’s default monitoring tools, Bonfire employs a third-party software, which enable us to personalise the protection for each of our client’s accounts. With this software we can effectively prevent users from seeing your ads depending on their behaviour and location. We have proven savings of hundreds of thousands in wasted clicks each year through employing this third-party software.